challenge

Tuli's legacy clamshell packaging had grown outdated and needed a complete overhaul to better reflect the quality of their heel cushion products.

solution

We redesigned the packaging from scratch, replacing the antiquated clamshell with a sleek, contemporary design elevated by a soft-touch matte finish, paired with product photography that showcases the cushioning technology.

result

A modernized retail-ready packaging system with premium shelf presence, complete with updated product photography and brand guidelines.